Chinese New Year is one of the most celebrated & momentous occasions in the year. And businesses should use the festive cheer of Chinese New Year to their advantage, making it the perfect time for special promotions and new product launches. Your customers will appreciate any opportunity to celebrate this joyous occasion together.
Here are 5 marketing ideas that would help establish meaningful connections with your customers:
1. Experiential reward loyalty programs
Experiential rewards can be defined as rewards that transform traditional transactions into extraordinary experiences that go above and beyond customer expectations. These unique gifts not only provide satisfaction but also leave customers with lasting memories they simply can't find anywhere else.
For example, Sephora Beauty Insider Community offers a personalized customer experience and a medium for customers to connect with one another. With expert recommendations, tutorials, free samples and even exclusive events like in-store makeovers, and beauty meet-ups, these value-added rewards keep Sephora on top of the game in the cosmetics industry.
It’s these types of experiential rewards that will create positive experiences for customers and encourage them to return to your brand to receive that same experience again.
2. Offline holiday marketing promotions with festive contests
Holiday festival promotions are a great way to get your customers into the holiday spirit and boost their shopping excitement. Organizing physical events at shopping booths will delight shoppers by engaging them through dynamic Chinese New Year contests and stunning banners.
As luck is an important factor during Chinese New Year, planning lucky draw contests with grand prizes will build enthusiasm and more exposure for your business.
Furthermore, businesses can also create exclusive activities to entertain families, allowing the entire family to enjoy their holiday shopping experience while driving impressive sales results.
3. Drive engagement with emotional / brand loyalty
How do you get your customers to keep coming back? Building an emotional connection with your customers to mirror a two way relationship with a friend will drive brand loyalty. Customers expect any brand interaction, especially feedback to be integrated into future product updates or designs as it shows the brand’s willingness to listen to customers and appreciate their input.
One way of standing out against the competition is by using surprise and delight tactics to show gratitude to your best customers. With the upcoming Chinese New Year, providing exclusive mini gifts or money packets is a great way to connect with your customers and influence their loyalty.
Make the most of this Chinese New Year to strengthen your relationships with customers.
Segmenting customers and creating personalized experiences can help you make an impact and reach success on any scale.
With our printing services, you have access to diverse options that help bring promotions and campaigns to life. We also offer express printing options for any last-minute marketing campaigns you may have this Chinese New Year.
